Concentric: Inside and Out

       Typically, many different forms of media are used for companies to keep up communication with employees. At the same time, they must also maintain communication with the public and its consumers. Whether it's about new projects, future releases, or just general marketing, there are many different aspects of external communication. Some companies turn to blogs to maintain their internal and external communication. Concentric, however, is not your average company.
       Click here. Go ahead and feast your eyes on the only publicly known blog put out by Concentric Pharma Advertising or its employees. As far as the general public is concerned, the internal and external blog is one in the same. Why is this? Probably because Concentric has roughly around 100 employees. While corporations employing a few thousand people would require internal blogs to maintain contact with each other, Concentric doesn't have the need. A meeting works in its place actually. Externally speaking, this is where the company's WordPress blog comes into play, as well as the limited use its Facebook and Twitter pages get. It appears when there is something important to spread to the public and the company's consumers, they take to the WordPress blog and get the news out with a professional press release. Internally, Concentric works differently than most companies. It's unique. It's personal. It's not an assistant or someone paid to write a blog sending out a mass information. It's the people at the top rolling up their sleeves and putting in the work to have their voices heard by their employees. It's something Concentric prides themselves on. Being personal. Getting all the information and being on a personal level with all its clients and consumers to bring them all the best product they can.
       Personally, I believe that what Concentric has going is perfect for their business. When consider the company's entire personality, anything more would ultimately work against them. When you look at Concentric's business model, it speaks of uniqueness and creativity. It talks about being as personally close with their clients as possible. Concentric doesn't need to have an internal or external blog. It's a small-based company. They don't want to be every other large corporation with no personality. They want the people they serve to see the company's true colors, not just market itself through blogs. Concentric's work speaks for itself. Oh, and an Agency of the Year Award to show for it. The best external communication Concentric has is its ads and systems that it creates for its clients. Not only do consumers view it, but other potential clients do as well. Blogs wouldn't do this company any service in my opinion.

Partners Ken Begasse Jr. and Michael Sanzen

      Celebrity spokespeople are typically staples of companies dealing with clients on a large scale like Concentric does. However, because it is an advertising firm, it doesn't necessarily require a celebrity spokesperson. Why? Well, Concentric is actually in need of marketing to medical companies, most of which produce remedies for health defects among people. Unlike corporations like Nike and Adidas, where customers and the public directly consume their products and services, Concentric's services are generally required by pharmaceutical corporations to market their products to the public. Where in the public's eye, companies like Nike and Adidas are the product they look to consume, Concentric is more the creative brain behind how that company looks to said public. A celebrity spokesperson marketing Concentric to other companies that themselves utilize celebrities to sell their products wouldn't be a very successful scheme. For a company like Concentric, I think the best spokesperson is the man behind the company himself, now, Ken Begasse, Jr. Before his passing, it was Junior's father, Ken Begasse, Sr., who was the best company's best spokesperson. He put in the work to give the company the face it has. Here's an article actually showing Begasse Jr. doing his work.