Media Relations, Concentric, and You

        As with everything in the business world, there are traditional ways of doing things and there are more modern, evolved versions of the processes. Corporate media relations is no different in this sense. Today's media relations are nothing even remotely similar to those of the past. It used to be press releases and mailers filled with professional mumbo-jumbo and corporate jargon. Nowadays, it's all about social media and digital publications. Typically, companies take to Facebook, Twitter, YouTube, and other like sites to spread their brand through the use of photography, video, and digital news updates.
        As I stated in my last blog, while they are a very modern, hip, and up-to-date company, Concentric hasn't really taken too hard to the social media uprising as a mode of public relations. Yes, they do have a Facebook page, a Twitter account, a LinkedIn page, and even a company Tumblr, but, with the exception of LinkedIn, Concentric does not devote much time to keeping those accounts up to date. They simply don't have a calling for such forms of media relations. Regarding traditional media relations, Concentric has integrated their new media relations practices together with the old to form a unique way of staying in touch with the media. As previously mentioned, traditional media practices called for press releases and other forms of print media as a way to keep those on the outside informed. However, most companies have gotten away from this seemingly outdated form of media relation. Concentric has blended two realms of media relations and in the form of a company WordPress.com blog.
        At the top of the Concentric homepage you can find the link to the blog. The creative team at Concentric has spent their time making the WordPress site their very own. Looking similar to the homepage, the blog site has all the recent newsworthy press releases right there for quick access. The blog site appears to be their main site for getting news updates to the outside world. While other companies take to Twitter and Facebook, Concentric chooses WordPress as the medium for their media relations. Don't worry though, they didn't forget about their hip, modern image. At the top of the company's blog page you'll find helpful links to their Facebook, Twitter, and LinkedIn pages, and the company's corporate website. All blog posts are also viewable as pdf documents to give it that traditional press release feel. The format of the mother site, WordPress, allows for Concentric to utilize their blog page as also a way to promote the brand. They can display their blogs in the color scheme of their choice most relative to their own webpage, display their logo, and upload other video or pictures to promote the brand to the fullest extent. Want to see what I'm talking about? Click here to check out the blog yourself!