What're they up to

      In the modern world of business, people are always going to want to know what's going on behind the scenes. Enhancements in technology now allow that, precisely how you're capable of reading this blog right now. Concentric is no stranger to the capabilities of digital media. I mean, it's their everyday life. But, they've gone the extra mile and taken to the social media outlets.

Concentric Winter Party - c/o Concentric's Facebook page

      Facebook is the number one social networking site in the world. With over 700 million monthly views, Facebook is the leader of the pack. It's obvious why Concentric would have its own Facebook page. Unlike other corporate Facebook pages, Concentric's is a little different. It only has 71 likes, or people that essentially subscribe to and follow their updates. Most of those 71 are employees. Rather than use the page as a marketing tool, Concentric's turned its Facebook page into a way for its employees to share photos of company outings and post newsworthy stories that impact both the company and its employees.
      Twitter is the second largest and most visited social networking platform in the world. While millions of people view the page daily, Concentric only has 73 followers, broadcasting only 53 tweets. It appears as if the creative team designed the page to resemble the company's website, but overall, it doesn't seem as if they keep up with the page; perhaps that's a good sign (too busy with clients to worry about Twitter). Platforms like Facebook and Twitter aren't typically looked at by businesses in Concentric's field as places to advertise. However, they do utilize one social networking outlet in particular, one that many businesses find extremely useful.
      The third most used and largest social media outlet in the world is none other than LinkedIn. A business and professional oriented personal marketing site, LinkedIn allows users to sign in, post information and professional experience, and get connected with various companies that fit their interests and career goals. Concentric fully utilizes LinkedIn and its potentials. Their page itself has 451 followers, meaning that 451 people have expressed interest in Concentric and keep track of the company's activity on LinkedIn. Whether that be job postings, news updates, or whatever else intrigues the company to share with the LinkedIn world, this is hands down Concentric's main social networking endeavor. Not only does Concentric have its own personal page, but it also utilizes LinkedIn's microblogging features often, unlike on Facebook and Twitter.
       Blogging is another typically useful aspect of a company and its relationship with the public. However, Concentric, as with every other characteristic of the company, does not do things by the book. There is a Concentric Tumblr page. Click here to check it out. It's not much. And it's not up to date. Does that hurt Concentric's business? No, not at all. Here's why: Concentric runs a very specific business. They have an extremely select target audience they are aiming to satisfy. Those that require its services aren't seeking out businesses like Concentric on social networking platforms. They are going to reputable sources to find out reviews and see if those sources suggest Concentric. This industry revolves around the idea of personal networking. Satisfied customers that go around and recommend your business to either other clients or friends that are looking for the services in your field.

Betaseron ads c/o Concentric Pharma

        A business like Concentric also doesn't require photo or video sharing. Actually, this is their job. Their business is to create and publish digital media pieces for clients and companies. For Concentric, this includes visual aids likes posters and printouts, sales representative simulators, mobile software, and online engagement programs. A useful media outlet that Concentric takes advantage of is YouTube. Video promotional tools that the company designs for its clients typically find their way to YouTube. While Concentric's YouTube channel only has 2 videos uploaded, the companies that use Concentric to create their advertising plans for them can upload their ads on their own personal YouTube channels for viewers to watch. So while it may seem as though Concentric doesn't utilize YouTube and its capabilities, the company is being credited in their clients videos uploaded to their own personal channels, thus spreading the brand and the name.
        Social bookmarking is a service that many companies find useful. Again, Concentric is not in the industry where this would be helpful. Unlike other companies like Nike that manufacture a product that people can consume on a large scale, Concentric's business and clients seek them out to provide them with a very specific product, consumed on an extremely fine scale. Social bookmarking is helpful for companies that want to mass advertise their products and services over the web. For Concentric, this goes against their entire premise. They strive to be unique and set themselves apart from the crowd. In order to do so, Concentric prides themselves on the exclusivity of their products, especially to the consumer. They don't just mass produce something to appease a large crowd of consumers. They do the work required to please all parties included in making a decision, and a decision on something important like one's health.
         Concentric's approach to social networking outlets and mass web exposure is one that enhances the relationship between itself and its clients, who in Concentric's terms, are the patient, the payer, and the physician. They are bridging the gaps between the people who make the product, the people who distribute the product, and the people that use the product. In some cases, this product is more important that most others, as they are used to save lives.